Social Media Management · Strategy · Creative Direction

Making Instagram feeds
people actually
want to follow.

Strategic social media management for luxury, lifestyle, and emerging brands — built on 10 years of real agency experience.

Book a Discovery Call View Packages
Social Strategy✦ Content Direction✦ Community Management✦ Paid Social✦ Influencer Partnerships✦ Campaign Development✦ Luxury & Lifestyle Brands✦ Social Strategy✦ Content Direction✦ Community Management✦ Paid Social✦ Influencer Partnerships✦ Campaign Development✦ Luxury & Lifestyle Brands✦
Dawson Creative

"real strategy,
not just someone
to post pretty
pictures."

10 Years in PR + Social

About

Social done with
intention.

I've spent 10 years in PR agencies running social for restaurants, hotels, and lifestyle brands. Now I'm doing it on my own terms — working directly with businesses that want a real strategy, not just someone to post pretty pictures.

Whether it's a luxury resort, a neighborhood restaurant, or a startup finding its voice — I bring the same care to every brand I work with.

Social Strategy Content Development Creative Direction Community Management Influencer Collabs Paid Social

Packages

Social media management
built around your brand.

Three tiers of ongoing management — from keeping your channels polished to full social ownership. All packages include Instagram & Facebook coverage.

Tier 01
Light
$750 / month

Ensures your channels stay active, consistent, and polished. Best for brands that have content but need structure and oversight.

Includes
  • Bi-weekly content calendar, 2× posts/week
  • Community management 5–10 min/weekday
  • Monthly performance snapshot
  • Monthly 30-min strategy call
Get Started
Tier 02 · Most Popular
Medium
$1,500 / month

Structured growth and momentum. Best for brands ready to expand reach and approach social more strategically.

Includes
  • Bi-weekly content calendar, 3× posts/week
  • Light graphic design
  • Community management 15 min/weekday
  • Paid social support
  • Monthly performance reporting
  • Bi-weekly 30-min strategy calls
  • Inbound collaboration coordination
Get Started
Tier 03
Top-Tier
$3,000 / month

Full social ownership. Best for brands that want a trusted partner running social top to bottom.

Includes
  • Bi-weekly content calendar, 4× posts/week
  • Graphic design + iPhone content shoots
  • Community management 20–30 min/weekday
  • Paid social support
  • Proactive influencer outreach
  • In-depth monthly reporting + insights
  • Weekly 30-min strategy calls
Get Started

Not sure which package is right for you? Let's talk — every brand is different and I'm happy to build something custom around your specific needs and budget.

Add-Ons & Standalone

À la carte services.

Content Shoot
From $400 / session · Half Day

Up to 4 hours on-site. Creative direction, shot list guidance, iPhone-based content capture (Reels, stills, BTS, lifestyle). Raw assets delivered within 72 hours. Reel editing available at $75/hr.

Community Management
From $300 / month · Standalone

Essential DM and comment monitoring, Mon–Fri. Growth tier ($500/mo) also available that includes auto-response setup, custom FAQ creation, conversion-focused messaging, and monthly insights.

Case Studies

Brands I've built
from the inside.

Men's Grooming · Brand Launch
Game7

Launched with a clear, differentiated social identity that feels credible, disciplined, and culturally relevant. Established strong brand fundamentals and a scalable content system.

@game7men →
Luxury Hotel · Tampa, FL
The Tampa EDITION

Became one of the EDITION brand's strongest-performing accounts. YoY growth driven by high-performing content across dining, nightlife, and cultural programming.

@editiontampa →
Waldorf Astoria Resort · Maui, HI
Grand Wailea

Significant YoY follower and reach growth, consistently outperforming category benchmarks. An aspirational yet deeply authentic presence that drives measurable bookings.

@grandwailea →
Fine Dining · Tampa, FL
Lilac Restaurant

Michelin star announcement became one of the highest-performing moments, cementing Lilac's reputation as a world-class dining destination.

@lilactampa →
Restaurant Launch · Maui, HI
Nobu Grand Wailea

Built an engaged audience with strong performance across menu features, UGC, and experience-driven content. Elevated food photography strengthened brand affinity and boosted booking interest.

@nobugrandwailea →

Your brand
could be here.

Let's Talk

How It Works

From first call to
full execution.

01
Discovery Call

We spend 30 minutes understanding your brand, goals, and where you are today. No pressure — just a real conversation.

02
Strategy Proposal

I put together a tailored proposal with the right package and a clear picture of what we'll build together.

03
Onboarding

Brand deep-dive, voice alignment, content pillars. We build the foundation before a single post goes live.

04
Ongoing Partnership

Regular calls, transparent reporting, and a channel that keeps getting stronger — month over month.

Contact

Let's build
something
together.

Ready to take social seriously? Fill out the form and I'll be in touch within 24 hours to schedule a discovery call.